Giveaway Events: For Best Results, Make
it Easy on Your Partners
Entrepreneurs are busy people. They’ve got staff
to manage, ads to monitor, products to create, and family to take care of.
So while your giveaway extravaganza is important
to her (after all, it will build her list, too) it’s probably not a top
priority when it comes to promotion.
As the giveaway organizer, it’s your job to make
her job easy, and you can do that by creating a swipe file and graphics they
can use for promotion. These cut-and-paste documents will allow her to quickly
get the word out, so she can get back to work.
At a minimum, you’ll want to include:
·
Social media graphics. Professionally designed graphics in appropriate
sizes are a must have.
·
Email copy. Create at least two or three versions so she’ll have
plenty of copy available to her.
·
Social media updates. Tweets and Facebook updates are easy to schedule
ahead of time. Be sure to include her link right in the updates.
·
Promotional calendar. Make sure all your participants know the event
dates and when they’re expected to mail or post on social media.
Ideally, you’ll want to put all your materials
together in a single welcome packet and send it off as soon as your guests
confirm they’ll be participating. But don’t stop there. You’ll also want to:
·
Follow up. Emails get lost and we get busy. Remember to follow up with
your guests to be sure they’ve received your welcome packet and to ask if they
have any questions. This is a great job for your VA to handle!
·
Send reminder emails. If you expect your guests to promote on a
specific day, be sure to remind them one week in advance, and again one day in
advance. Include the swipe file right in the body of your reminder email.
When you make it easy for your guests to promote
you, you’ll have a much more successful (and far less stressful) event. Your
mailing list will grow, your partners will appreciate the work you’ve put into
growing their lists, and everyone will benefit.
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