3 Promotional Strategies You Can’t
Afford to Ignore
Working to grow your list? Who isn’t!
You’ve no doubt tried all the usual strategies,
such as offering a freebie through a pop-up or sidebar form, hosting a free
webinar, or maybe even running Facebook ads.
And while all those techniques can work, they’re
not going to produce a large influx of new names and emails.
Not so long ago, content marketers found great
success by syndicating their content on sites such as Ezine Articles or even in
guest blog posts. The big Google changes of the past have put an end to those
strategies (mostly) but there is one up-and-coming publishing platform that
looks promising: LinkedIn.
Their relatively new blogging tool allows users
to post long-form updates complete with images, calls to action, keyword tags
and more. If your audience is on LinkedIn, it’s well worth checking out. As
with all content marketing though, the real key to making LinkedIn Publishing
work for you is consistency. The more content you release, the more results
you’ll see. For best results, drive traffic directly to an opt-in page.
Solo Ads
Getting a fellow business owner with a large
mailing list to promote your offer can bring in a flood of new
traffic—especially if that list owner is well respected and has a responsive
list.
Finding said list owner is another matter all
together.
Enter www.safe-swaps.com, where list owners
offer up space in their mailings with a guaranteed response rate. Choose the
type of list you want, the number of clicks you’re looking for, and Safe Swaps
will present you with dozens of options to choose from. All that’s left is to
agree to the advertising rate.
Content
Upgrades
Got a blog? Chances are you have an opt-in form
at the end of each post, or at the very least, in the sidebar.
Here’s an even better option: Add a content
specific opt-in form to each blog post. For example, if you want people to sign
up for your giveaway event featuring 27 branding experts, and you write a blog
post promoting the event, then a content upgrade might include a tips sheet
with one tip from each participant. You’ll add people to your mailing list,
plus give them a taste of what they’ll find in the upcoming event. Getting them
to opt-in to both will be a breeze when you take advantage of closely related
material for a content upgrade.
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