5 Ways
to Uplevel Your Credibility
If you want to earn top dollar for your
coaching programs, it’s clear you’ll first have to become the go-to expert in
your niche. You’re likely already working toward that goal, and probably have
been for some time, but if you’re not quite there yet, here’s how to jumpstart
your career.
Content Creation. This is by
far the most important thing you can do to grow your audience and your
credibility. Blog posts, podcasts, ebooks, and self-paced training
programs—whether free or paid—are the building blocks of your empire, and if
you want to earn top dollar, you first have to put in the work to create a
solid foundation.
Video. This is where a lot of people
struggle. Maybe you hate the sound of your voice or you hate how you look on
video. You’ll need to get over it. Your potential clients need to get to know
you better before they shell out $5,000 or $10,000 for that group-coaching
program you’re putting together, and video is the easiest way for them to do
that. So get a makeover, hire a video coach, and start sharing what you know on
YouTube and other video channels.
Write a Book. The big
daddy of content, a real, physical book can skyrocket your credibility and pave
the way for the rest of your coaching career. Now, we’re not talking about
Kindle books here (although they do have their place in your overall content
plans). No, for this, you want to publish a printed book—and if you can attract
the attention of a publishing house rather than going the self-publishing
route, that lends more credibility.
Speaking. Nothing says “I’m an expert”
quite like getting to take to the stage and speak in front of a group. Chances
are your expert status has already attracted the attention of event organizers
and you’ve been asked to speak. If you have, and have turned down the
opportunity, now is the time to boost up your confidence and make the leap. If
you haven’t, then go out and actively seek opportunities that are a good fit.
Don’t be afraid to start small—at your local Chamber of Commerce or a recurring
MeetUp group—but keep an eye on the big stage, too, and be open for the chance
to wow a crowd with your expertise.
Host a Live Event. Want to
really blow your audience away with your coaching and business skills? Plan and
host a live event. It doesn’t have to be huge—in fact a small, intimate venue
is often the best choice—but do start making plans. Live event hosts are often
viewed as the real movers and shakers in their industries (because they are).
Remember, too, no matter which
credibility-boosting method you’re using, it will only work if people know
about it. So don’t just start a podcast, market it. Don’t step onto a stage of
any size without shouting about it to the rooftops, and never ever write a book
without a big launch. Credibility and visibility go hand in hand, so do
everything you can to get the word out about your achievements.
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