Your
First Live Event: Start Small, Think Big
Hands down, one of the best ways to boost
your credibility as a coach is to host your own live events. They’re a chance
for you to show off your expertise, provide social proof (your guest speakers
will do that for you), and get your name in front of more potential clients and
customers.
So what’s holding you back?
Well, if you’re like most people, it’s fear.
Fear of not being able to attract speakers. Fear of not being able to sell
enough tickets. Fear of just putting yourself out there and saying, “I’m hosting
an event.”
Here’s the secret though. Your event does not
have to be a 300-person affair. Sure, you can have aspirations of that (and you
really should), but that’s not where you begin. You begin with a small,
intimate venue that holds less than 50 people.
Think about it. If you only have to sell 50
tickets, there’s a lot less pressure to perform. You’ll have lower
out-of-pocket expenses, fewer people to please, and less equipment to worry
about.
But you still have all the benefits of being
able to say, “I’m hosting an event.”
Plus, this live event will lay the groundwork
for future events. Because you’ve got the experience, it will be much easier to
add live group coaching or mastermind components to your top-dollar coaching
programs. You’ll have a lot less worry over managing all the pieces and parts,
simply because you’ve “been there, done that” on more than one occasion.
Live events can take many forms, too, so
don’t think you have to commit yourself to a multi-day, multi-speaker
conference. Your first event might be a local Meetup, or a half-day workshop
held at your favorite conference center, or even a free mastermind session
tacked on to a larger event you’re attending. The point is to get your feet wet
and pave the way for bigger and better events down the road.
So while you’re planning your event, keep
these points in mind:
- Promote
and talk up your event as if it’s the biggest thing in your industry.
Don’t lie, of course, but do be energetic and positive about it.
- Get
testimonials from attendees, and do it while you’re at the event. Don’t
wait until they get home, because we are forgetful creatures.
- Take
notes. What worked, what didn’t, what could have been improved?
- Keep
it simple. Don’t try to host a multi-day, multi-room event for your first
time out. Put that on your “someday” list instead.
But the most important point about your first
live event? Just do it. Step outside your comfort zone and enter the world of
event hosts. Once you’re there, you’ll find that your coaching credibility
increases exponentially.
No comments:
Post a Comment