Coaching
Business Makeovers: It's Time for a Change
When is the last time you changed the theme
on your website? Changed your headshots? Rewrote your “About” page?
If the answer to any of those is more than a
year ago, listen up, because big coaching paychecks require more than a fancy
sales page and an email pitch. If you want to attract high-end clients, you
have to look and act the part.
Headshots Done Right
We all looked better ten years ago, but
that’s no excuse for using old, outdated or—heaven forbid—amateur headshots.
When you’re selling coaching programs that
range into the five figures, looking professional is critical, and that starts
with great headshots. Hire a photographer who specializes in portraits for
speakers and coaches. Expect to spend a few hundred dollars for a selection of
high-resolution images you can use in all your marketing materials, including
on your website.
Get Your Website Redone
Speaking of websites, if you’re still using
the same theme you designed yourself, it’s time for a new look. While you can
say that potential clients should not judge you by the way your site looks,
they will. A clean, modern website will work wonders to improve your
credibility and start attracting the right clients.
While you’re at it, take some time to solicit
new testimonials. Don’t just load them all up on a single page though. Take the
best ones and add them to your sales page, put them in your email newsletters,
and include them in your lead-gen materials as well.
Don’t forget your “About” page, either. This
one is hard for most people, so it’s a good idea to have someone else write
this, or at least have a writer revise the one you wrote. Remember to include
your most recent accomplishments, any awards or accolades, your speaking
engagements, and anything else that lets people know you’ve got what it takes
to help them grow. Include a few personal details as well, so readers will feel
as if they know you just little better for having read it.
Lastly, remember to update your social media
profiles as well. LinkedIn, Facebook, Twitter and others have a long reach, so
you want to ensure that no matter where potential clients find you, the
information is consistent and professional.
Getting new headshots and making over your
website might feel like a waste of time, but the truth is, people do judge a
book by its cover, and you often only have a second or two to make an
impression. Make sure it’s the best one you can make.
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