What the Heck is a Funnel, Anyway?

What the Heck is a Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works.

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts - typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

This Sales Funnel Planner will help to get you started, mapping our funnel and creating plans and strategies for success. 

Purchase Your Own Sales Funnel Planner Now!

Plan Your Sales Funnel with this Sales Funnel Planner 

• Step 1: Product Inventory and Categorization
  • Exercise: Inventory and Categorize
• Step 2: Fill in the Holes
  • Exercise: Plan to Fill in the Holes
• Step 3: All Roads Lead to Rome
  • Exercise: Make the Connection
• Step 4: Upsells and Downsells
  • Exercise: Plan Your Upsells and Downsells
• Step 5: Making Good Use of Your Real Estate
  • Exercise: Create Your Cross Sells & Special Offers
• Step 6: Planning Your Email Sequence
  • Exercise: Plan Your Follow-Up Sequence
• Step 7: Behavior-Based Sequences
  • Exercise: Plan Your Behavior-Based Follow-Ups
• Step 8: More Prime Promotional Space
  • Exercise: Plan Your Related Products Offer
  • Exercise: Create a Resource Guide