Your
Automated Sales Force
Ever wish you could hire a
team of savvy sales people to stay in touch with your prospective clients and
encourage them to buy?
When you put a few simple
systems in place, you can easily replace an expensive sales force with automated
tools that allow you to keep your products and services in front of potential
clients. You’ll not only make more money, but you’ll do it completely hands
free. All that’s required is a little forethought.
Your first must-have tool?
An autoresponder. Simply put, an autoresponder is a series of emails that go
out on a pre-determined schedule. They’re written to engage your audience and
pull readers further into your funnel.
Typically, an
autoresponder series will have at least seven emails in it, and is used as a
lead generating tool. You offer an opt-in on your website with (for example)
“weekly tips to stay productive during the dog days of summer” or “daily
motivation for busy mompreneurs.” When your reader fills out the form, she’s
automatically added to your autoresponder list, and you have her attention with
every email.
The key though, is to
write your series with specific calls to action. It’s not enough to just give
her tips for being more productive. You have to also give her the opportunity
to buy your products or services.
Done right, your
autoresponder can help keep the cash flowing, even when business is down.
The fastest way to get
your autoresponder up and running is to use a tried and true email provider
such as AWeber. It’s simple to set up, and extremely affordable. Plus, you’ll
find many VAs who are experienced with it and can help you out if you get
stuck.
For the content, look back
over your most popular blog posts and products. Posts can be repurposed to
provide valuable content to your subscribers, with a natural upsell to matching
products or services.
In addition, think about
the questions you’re most frequently asked, what conversations pop up again and
again, and what your social connections and competitors are discussing. These
nuggets are the building blocks of a compelling autoresponder series that your
readers will not only look for, but actually read. And if they’re reading, they
will eventually buy.
As they move through your
series, you want to keep in mind that subsequent offers should be more and more
valuable, with the occasional low-priced offer thrown in.
In fact, if you’re using a
more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools
add-on, you can easily move people between autoresponders based on the actions
they take. That means they’ll see exactly the offers they want and need, and
nothing else. It can make selling via email super productive, and best of all,
completely automated.
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