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Tech Support? How to Tame Those Technical Demons That Hold You Back
No one can know—and do—it
all. And if you’re in business, then you know there are a lot of moving parts
that all have to be managed. Websites, shopping carts, email managers, video editing,
copywriting, and file storage…the list goes on.
And here’s where many new
(and even some established) business owners fall down. They try to bootstrap
everything. Need a new website? They build it. Starting an affiliate program?
They install it. Creating a video training series? They buy Camtasia; spend
weeks learning it, and more weeks recording and editing video.
While there’s much to be
said for self-sufficiency, there comes a point where you simply have to decide
which tasks are giving you the best ROI, and let go of the rest.
As Nicole Dean says, “If
you’re a fish, stop trying to fly. Do what you’re good at, and let others
handle the rest.”
And here’s why. You’re
wasting valuable time and energy trying to do it all yourself. Take a quick look at this calculator
to find out what your time is really worth, and you’ll very quickly discover
that paying someone to edit your videos or update your website is a worthwhile
investment.
Now that’s not to say that
you shouldn’t know anything about the techy stuff that runs your business. You
absolutely should. It’s nearly impossible to outsource work if you don’t have
some idea of the work that needs to be done.
What that means is, you
need to have an overview. You need to know where you’re going and have a basic
idea of the steps that will get you there. You need to know that these things
are possible, but you don’t necessarily need to know how to do them. For
example, if you’re using Infusionsoft, and you want to send an email with a
link that, when clicked, will automatically add the reader to a new campaign,
then all you need to know is that it can be done. You don’t have to understand
the mechanics behind it or be able to set it up yourself.
That’s what your VA is
for.
And if you’re really
thinking ahead (and I know you are) then you’ll also have your VA document the
steps she’s using to complete the task. As part of her job, she should be
helping to build your operations manual. That will make it easier for everyone
on the team to get more done in less time, which in turn will save you money.
So stop fighting with
technology. Learn only what you must know to do your job, and hand the rest off
to someone who can do it faster and better. Then you can spend your time
bringing in the money.
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