Step-by-Step
Sales Funnel Planning
Feeling overwhelmed at the thought of setting up your sales
funnel? You’re not alone. Many online business owners fail to properly plan out
their funnel, and it shows.
They have an opt-in incentive that doesn’t appeal to their
audience.
Their follow-up emails don’t flow naturally from the opt-in.
Messages are unbalanced—either too many sales pitches or not
enough. Even worse, the offers don’t match the market.
Making these mistakes is common, so if you recognize yourself
here, don’t feel bad. The good news? There’s an easy fix.
Step 1:
Survey your market
All too often we think we know what our readers and potential
buyers want, but in reality, we’re simply guessing. We make the mistake of
believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and
needs is to ask them. Set up a simple survey (even a Google form will work) and
ask your blog readers, social media followers, and email list to give their
opinion.
Do this right, and you’ll know exactly what you should be offering
your audience, plus, you’ll know that language to use on your opt-in page.
Step 2:
Create your opt-in
Now that you know what your market needs, it’s time to create your
opt-in incentive. Keep in mind that readers today seem to prefer simple,
easy-to-digest offers rather than 200-page eBooks or 7-part video series. This
makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
·
Checklists
·
Worksheets
·
Resource guides
·
Video training
·
Webinars
·
Audio downloads
Step 3:
Map out your autoresponder
Every good opt-in incentive should be followed up with a series of
emails that build on the material. If you’ve offered a resource guide, for
example, then your follow-up emails might include usage tips for each of the
resources, or case studies that show how others have benefited from using the
tools.
Step 4:
Make an offer
Arguably the most important part of your funnel, your offer must
be the logical next step for readers to take. They’ve worked through your
opt-in incentive, read and acted on your emails, and they’re hungry for more.
Time to make your offer.
Just like the other pieces of your funnel, your coaching offer
needs to be the answer to your readers’ most burning questions. If you consider
your opt-in and follow-up series to be the “lite” version, then your coaching
offer is the premium package. Bigger, beefier, and the perfect next step.
Before you post your first opt-in code, take some time to map out
your funnel according to these steps, and you’ll not only fill your funnel
faster, but you’ll close more sales along the way.
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