Easy-Peasy Book Writing: 3 Ideas You Can Use to Write
Your Book Today
You know that a book is a powerful tool for a
coach. You know that it not only helps to establish your expertise in your
market, but it can also exponentially expand your audience.
Not only that, but it’s the single best way
to get the attention of main stream press outlets, influential bloggers and
podcasters, and to land paid speaking engagements. There’s virtually no
downside to writing a book.
Except the actual writing of it.
If you don’t consider yourself a writer, you
may think that the benefits are out of your reach, but even self-avowed
non-writers have options.
Repurpose. This easy and popular option
makes use of the hundreds or even thousands of pages of content you’ve already
created, so there is almost no writing involved. You may need to edit a bit for
flow and to update ideas, but otherwise, you probably have a ready-made book
sitting right on your blog.
And before you start thinking, “Why would
anyone pay for a book that’s just pulled from my blog?” know this: People will
pay for information that is organized in a way that makes their life easier,
even if that same information is available for free elsewhere. In fact, Darren
Rowse of ProBlogger.net used this technique to publish his wildly popular “31
Days to Build a Better Blog.”
Use Private Label Content. Not
enough content to repurpose? No problem. There are companies such as
CoachGlue.com that specialize in creating content you are allowed to license
and use as your own. It’s called private label rights content, or PLR, and
(depending on who you buy from) it’s high quality, well researched content that
makes the perfect jumping off point for your next book.
Two things you need to know about PLR: First,
because it’s sold to more than one person, it’s important that you edit the
content to adapt it to your voice, your unique view of the industry, and to
include your personality. Second, you cannot use PLR to publish a book on
Kindle, as this is a violation of their terms of service.
Outsource. Want a book that’s all you
without having to do the work? Hire a ghostwriter. These professionals will
work with you to create a book that is uniquely yours, and in the end you’ll
have a well-written book with your name on it, all without typing a word.
Having a published book on your coaching
resume can work wonders for your business growth. It will bring you clients,
expand your audience reach, and even attract some press. But it can’t do any of
that if you don’t write the book in the first place. So take one of these ideas
and get your book written. You won’t regret it.
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