Book Marketing Made Easy: If You Write it, They Will
Come
Here’s a big fear we all have when it comes
to writing a book: What if no one buys it?
While that is always possible, with a little
planning and advanced buzz, it’s highly unlikely. The key is to get others
excited about your book, and to get them talking and sharing the news with
their friends.
Host a Launch Party. Weeks
before your official publication date, it’s time to start revving up the launch
engine. Offering bonuses for early purchases, incentives for a review, and free
chapter downloads are all proven strategies for building the buzz for your
upcoming book.
There’s a lot of moving parts in a successful
book launch—landing pages, mailing lists, JV partners, social outreach, and
more—so if you need help with the plan, pick up this step-by-step book launch planner from
Melissa Ingold’s TimeFreedomBusiness.com.
Make the Interview Rounds. Two
to three months prior to your book release, have your virtual assistant begin
researching podcasts, blogs and other media outlets for potential interviews.
Create a press package to send out, including headshots, book cover art, blurbs
and testimonials, and let everyone know that you’re looking for interviews and
guest posting opportunities.
Blog About It. You are
your own best publicist; so don’t be afraid to toot your own horn on your blog,
in your email newsletter, and on social media. Include images of the cover,
blurbs from advance readers, and give your audience plenty of time to get
excited about the upcoming launch, so when the buy button finally goes up
they’re eager to get a copy.
Boosted Posts. Facebook is
a terrific way to get new eyes on your book. Paid ads leading to your launch
page are ideal, and can generate a lot of traffic for a very low cost.
Free Kindle Days. This
technique alone can catapult your book to bestsellerdom in a matter of days.
The key is to build up a buzz on your mailing list, share, share, share on
social media, and ask your friends and colleagues to do the same.
Kindle Store General Best Sellers
Book marketing isn’t as easy as simply
listing it on Amazon and becoming an instant bestseller. Anyone who tells you
that is the exception to the rule. But that doesn’t mean selling your book is
impossible either. With some strategic planning and a little effort, you can
have a fantastic launch, whether it’s your first book or your fourteenth.
No comments:
Post a Comment