VIP Days: The Secret Strategy of
Top-Earning Coaches
How many hours per day do you spend on the phone with
clients?
If you’re like most coaches, the answer is often “more than
I want to.”
Let’s face it, coaching can be exhausting. Sure, you love
working with different clients, and you get a real charge out of being able to
help someone overcome their issues and achieve their goals.
But it’s still taxing to be on the phone all day, every day.
And add to that the need to constantly be looking for new clients, and you’ve
got a recipe for burnout.
That’s why so many coaches are beginning to offer VIP days.
Simply put, a VIP day is a whole day spent with a single client (or maybe two
or three, depending on your preferences). Rather than jumping from call to call
and trying to keep up with multiple clients and their various issues, you can
simply focus on a single client and a single goal.
Even better, with coaches routinely charging as much as
$10,000 for a VIP day, you can see that scheduling just 4 clients per month can
bring in more than a whole week’s worth of one-on-one calls.
Here’s how VIP days work: Typically, clients will travel to
your location. You might choose to meet in your home, in a rented meeting
space, or in a hotel. You can also host virtual VIP days via Skype or phone, if
you prefer.
Your VIP day will be tightly focused and have a single goal.
If your market is online business owners and you are a genius at book writing,
your VIP days might be designed to get a client to plan, outline, and begin
writing her first book. If you work with working moms in search of balance in
their lives, you might focus your day around creating a workable schedule for
the family, with planners and other organizational tools created by the end of
the day.
Your VIP clients receive the benefit of your expertise, your
undivided attention (no texting with the kids during a VIP day!), and a day spent
simply focusing on the task at hand. It’s a powerful way to get things done,
and unlike conferences and other training programs, it encourages clients to
actually do the work on site, rather than going home with a notebook full of
ideas she’ll never implement.
VIP days also make for a great opportunity to upsell your
client into an ongoing group coaching program. After all, she’ll likely need
support after she gets back home, and regular coaching sessions with other VIP
clients is a great way to get the support she needs to continue working towards
her goals.
Ready to offer your own VIP days? Start by asking your
current clients if it’s something they’d be interested in. Chances are they’ll
give you an enthusiastic thumbs up, and you’ll be ready to start putting
together a plan to offer powerful, focused VIP coaching.
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