The Many Benefits of Virtual
Summits
They’ve
long been a popular choice for online marketers. But if you’re wondering why
everyone is suddenly hosting (or participating in) virtual summits, here’s what
you need to know.
They make money. Even a free summit has
the power to add to your bottom line through “back end” sales. The ability to
market to new subscribers again and again means you’ll continue to make money
from your summit long after it’s finished.
Audiences love them. With the option to
tune in and learn from a wide variety of speakers, it’s no wonder people are
quick to register for virtual summits. Even better, if your guests generously
offer free gifts to attendees, they’ll find even more value in your summit.
They grow your list. Yes, your virtual
event will likely be free, but like any good giveaway, an email address is
required for participation. Because you’re hosting a multi-person event,
though, you’ll be in front of many more eyes than normal, which has the power
to add hundreds or even thousands of new names to your mailing list.
They make you an
expert. Even
if you’re relatively new to your niche, simply by surrounding yourself with
experts you’ll gain instant expert status. You can leverage your new status to
gain interviews, speaking engagements and more.
They create long-lasting
connections. While you might not have a lot of connections now, the guests you
invite to participate in your summit will likely become long-term partners and
friends. You’ll be able to reach out again and again with new product launches,
JV opportunities, and other business building fun.
They offer an
opportunity to give back. Got a charity or cause that’s close to your
heart? Consider donating the proceeds from your event. It’s a great way to help
others while growing your own business.
These
are just a few of the many benefits of hosting a virtual summit. They really
are the best way to grow your business for free, and while they can be a lot of
work to plan and execute, they’re definitely worth the trouble.
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